Branding: A Love Story - A Step By Step Guide

Have you ever wished you had a step by step guide to help you make sense of all the creative chaos going on inside your head? A resource that would help you blend all of your multi-passions into one cohesive personal brand? Well now you do. Branding: A Love Story is a step by step intensive mini-course that will help you use your passions + story to create an authentic soul centered personal brand worth falling in love with.

I poured myself into this content for 6-months to give you the closest thing possible to a 1-on-1 coaching experience. This eBook is broken down into the following chapters:

Chapter 1 - My Story and How I Found My Passion
I hope my mistakes and lessons learned will help you to see that entrepreneurship is a journey full of highs and lows but so worth it to keep pushing through your own road blocks and hurdles. 

Chapter 2 - What Is Personal Branding
I help you work through all the myths and confusions about what personal branding is and what it is NOT. Assess the current status of your brand and identify what your goals are for your brand.     

Chapter 3 - Discovering Your Creative Strengths
Discover your strengths with 6 thought provoking questions so you can leverage your greatest assets. 

Chapter 4 - Embracing Your Weaknesses
Knowing your weaknesses is key to understanding what is hindering you from achieving your goals. 

Chapter 5 - Your Core Root Values
Your core root values are the pillar of your brand. Aligning yourself with like minded people and attracting the right audience is crucial to your success. You will learn how to identify YOUR top FIVE core root values. 

Chapter 6 - Knowing Your Purpose
These 11 questions will have you digging deep into what you want you really want out of life. 

Chapter 7 - #YourStoryMatters
Your story is the foundation of your brand not your products, services or opportunity. It is the most under utilized resource in the world of marketing but yet the most important. Learn how to use the invaluable asset of YOUR story. 

Chapter 8 - Defining Your Target Market (Charismic Client™)
Biggest misconception in the world of marketing is that we are here to help everyone but our stories and experiences to not resonate with everyone. Stop chasing the wrong people and learn how to identify who your target market is and how to attract them. 

Chapter 9 - Your Brand Promise
The strength of your personal brand has everything to do with the promise you make to your target market and how you deliver on that promise. Learn how to create YOUR brand promise. 

Chapter 10 - Blending It All Together Into One Cohesive Brand
When you have made it this far into the content, you have pushed through and dug deep to discover more of yourself and how you want to do business. Learn how to blend it all together into one cohesive brand. 

Chapter 11 - Brand Identity
93% of consumer purchases are made based on color and visual appeal. Learn how to bring all of your visual elements together (logo, imagery, design)

Chapter 12 - Brand Copy
Creating content that serves and solves problems for your target market is priority #1. Learn how to create content for YOUR signature brand that will speak to your audience, give value and attract them to work with YOU.   

Chapter 13 - Marketing #TheBrandOfYou
Over 7 pages of ideas, tips and inspiration to help you market your brand and grow your business. 


Being a creative entrepreneur with multiple areas of passions comes with its natural highs and lows. You have an overwhelming desire to do things your way. To blend all of your creativity, passions and vision.  To be a leader not a follower. To think outside the box. As a creative you expect instant results for your efforts. You know what you want and you want it NOW. 

My mission and commitment with this workbook and mini-course is to help you organize all of your creative soul inspired ideas. To help you dig deep and discover your unique gifts and talents and blend them into an authentic brand. Individuality is the name of the game and originality is your driving force!

This is the beginning of your personal journey to discover and uncover the uniqueness that makes you stand out from the crowd and blending those skills with your passions to create a brand that will clearly define and encompass who you are. By the end of this process you will have the tools to beautifully communicate all of your amazing skill sets to the world and effectively grow a profitable business and brand!


This Creative Branding Workbook will help you identify your unique skills, strengths and talents. Its your chance to tap into your values and passions to find your purpose. These areas form the foundation of your personal brand and can help you chart a course for your current and future endeavors as well as position yourself to reach the short term and long term goals you so strongly desire. 

It is my hope that you will use this workbook as your creative “war room”. Let your creative juices flow. Don’t be afraid to break some rules and think outside the box.

Available through Amazon Kindle 

Know that I believe in you. In your talents and God given purpose. You are meant to make a positive powerful impact on the world! Xo

“Finding your passion isn’t just about careers or money. It’s about finding your authentic self – the one you’ve buried beneath other people’s needs”. Unknown

April Williams is a Creative Momista and Soulpreneur of 2 boys + whimsical wavemaker + creative expressive + Texas country girl + branding junkie who loves green mint tea + horses + fuzzy socks + surrounding herself with high achieving amazing women + peppermint anything + the color red + cozy coffee shops. She is a freelance writer + branding strategist for creative women entrepreneurs and founder of Creative Brandista™ 

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